Business Central is more than an ERP – it includes a webshop at its core.

With the CURABIS Cross-Channel Platform, Business Central becomes the engine behind your web experience—from products and pricing to service agreements and payment flows. Your ERP data is exposed directly and securely to the web without heavy integrations, sync jobs, or duplicate data, all governed from a single place: Business Central. The result is a webshop, portal, or service solution that is not a parallel IT project, but a natural extension of your ERP core.

Webshop inside Business Central
  • Michael Dieringer

With the CURABIS Cross-Channel Platform, you can expose exactly the Business Central data you want directly to the web—whether it is products, pricing, and inventory, or service agreements, project tasks, and documents—without heavy web services, fragile sync jobs, or complex authentication. Everything is managed in one place: Business Central. The logic your business processes already rely on is now made visible to customers and partners through a modern web experience, without maintaining an extra copy of your data or a separate rule set.

And most importantly: we have lifted nearly 20 years of proven integration logic from the Navision era into true SaaS. The same robust “there’s-a-webshop-inside” thinking is now delivered as a cloud service with automatic scaling, operations, and updates. This has strengthened an already well-proven concept and made it even more stable, predictable, and faster to implement—whether you are launching a webshop, a customer portal, or a pure service solution.

For you as a customer, this means that the web is no longer a parallel IT project; it is a natural extension of your ERP core. When you change a price, a description, or an agreement in Business Central, it is reflected on the web immediately. When you configure campaigns, payment flows, or delivery rules, it is done in one place and carried all the way through to your customers. Your employees do not have to learn yet another system to keep the website up to date, and your customers experience a seamless connection between information, cart, and payment—from first visit to completed order or approved service agreement. The result is less friction, fewer errors, and more momentum in the business, because you work with one source of truth and one platform that simply does what you expect—every day.

Technology that enables freedom

When we say “there’s a webshop inside,” we mean it quite literally: we let Business Central be the brain, Umbraco Cloud be the experience—and Azure be the highway in between. The result is a platform where your data is not copied around, but lives in one place and is presented where it creates the most value: on the web, in-store, in self-service, and in B2B portals.

How it works – in practice

At CURABIS, we connect the technologies through our Cross-Channel Platform: a SaaS service that orchestrates fields, rules, and flows from Business Central and exposes them securely to the web via lightweight endpoints and caching. No heavy web services, no fragile sync jobs—just direct, controllable access to exactly the data you choose. When you change something in BC, it is reflected in the web experience immediately and consistently.

Azure – the highway

 

  • Scalability on demand: Automatic resources that scale with traffic (seasonal peaks, campaigns, TV exposure).
  • Performance and stability: Edge caching and queue-based processing ensure consistent performance—even at high speed.
  • Operations & security: Monitoring, alerts, and access control out of the box.
  • Clear cost model: Flat-rate platform license plus actual consumption costs for data storage. No revenue share, no “per order” fees.

 

Umbraco Cloud – the experience

 

  • Full flexibility: Design, languages, SEO, campaigns, and content without locking in either you or us.
  • Component library: Blocks and templates that connect directly to BC fields (pricing, inventory, variants, projects, and more).
  • Content work at your own pace: Editors can work freely while data and rules are still governed in BC.
  • Cloud-native: CI/CD, environments, and versioning make releases safe and fast.

 

CURABIS – the glue in the middle

 

  • Cross-Channel Orchestrator: Our SaaS layer that maps BC fields to web components and handles caching, filtering, and throttling.
  • Lightweight exposure: Data out of BC without heavy authentication—while still enforcing clear access policies.
  • Payment flows in BC: Even payments and order handling are centrally managed—web is a channel, not a separate system.
  • Future-proof: The same integration logic we have refined since Navision 2009—now delivered as a cloud service, continuously updated and operationally robust.

 

In other words: Business Central thinks, Azure delivers, Umbraco delights—and CURABIS brings it all together into one coherent customer experience.